![]() It decreased spend significantly during the pandemic, but it seems ready to ramp spend back up to capitalize on pent up travel demand. Reach out to get a share of possible last-minute campaign ad dollars.Īgency & martech readers- MMGY Global is currently Destination DC's media AOR and it also works with January Third on a project-by-project basis. Sellers- I believe Destination DC is targeting Gen-X and millennial parents looking for a travel destination. It spent around $516.4k on digital display ads in 2020, 52% of the $1m spent in this channel in 2019. It placed the majority (94%) of these ads site direct onto sites such as, ,, and . It placed the remainder (6%) through a variety of indirect channels onto sites such as, ,, and. ![]() In 2020 it earned 35.1m impressions through desktop display ads (82%), mobile display ads (9%), desktop video ads (5%) and mobile video ads (4%). This advertising push will mainly be supported by digital and print ads. Sellers should contact Destination DC to see what types of ad space you may be able to provide.Īccording to Pathmatics, Destination DC has allocated any budget towards digital display ads so far this year. It is being called the Recovery Advertising Campaign and is primarily targeting leisure travelers within a four-hour radius of DC, but it will also target travelers nationwide. Digital, Print Tourism Opps: Destination DC kicks off post-COVID recovery campaign aimed at leisure, national travelersĭestination DC introduced a $2.5m marketing campaign to announce it has reopened as Covid-19 travel restrictions are lifted.
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